I’m going to address a very important topic which if you are advertising on Facebook you may have already encounter, and that is Facebook banning your Ad Account or even worse, your business manager, So l want to explain what’s happening right now, why so many Ad Account are getting banned. Well the good news is there’s a lot of people encountering right now,
even those of us who have been living essentially in the Facebook Ad manager for like years. We are still getting our our Ad Account banned.
So if you just started off and you are getting your Ad Account banned, don’t worry because it’s happening to every one so that’s one thing to take note of don’t go crazy okay,
it’s happening quite commonly even I have heard of people who have been spending like half a million Us Dollars a month, on Facebook their Ad Account are also getting banned.
All right so its a kind of Facebook doesn’t want the money kind of thing and that’s probably true because they get 7 million advertisers and that have limited amount of inventory to sell to advertisers,The problem is that you know for many of us marketers is that policies are quite vague. If you read their Ad policies which encouraged you to do, they are quite broad and quite vague.
And what’s happening right now is that because of the whole Cambridge analytical situation and you Zuckerberg appearing on the Senate and all that, and they are now trying to comply with FTC requirements which is there, I think federal trade commission requirements in the Us and that’s kind of made it even more stringent, and the thing is right now they’re still trying to make it up as they go so if you talk to different Facebook reps. They have different interpretation of what’s okay and what is not okay, So it’s a kind of a bit chaotic right now.
I’m sure they will sort it out in time out for right now, It’s a lot of chaotic so I’m going to give you some strategies on how you can deal with it, well one of the thing to do is that you can read the Facebook policies right, just refresh your mind about what’s going on there.
So they do update it sometimes so that will give you more clarity, The second thing I encourage you to do is to tone down your language so that you will know, you don’t make exaggeration claims like even it is real, even if you’ve made a million dollars in like 30 days.
Don’t say that because Facebook will instantly think this is some kind of scam or some kind of multi level marketing thing, and they will instantly ban not just your Ad out your Ad Account, So eliminate all exaggeration claims don’t make a lot of, You know basically big claims and basically exaggerated to make it sound hyper.
Tone it down a lot with your language and the other thing to do is refrain as much as possible from using the word “you” because Facebook doesn’t like you pointing out attributes of the reader, So instead of using “you” try using the word “I” or “we” so instead of using “you” try using the word “I” or “we” so that it is not like directed at them sort of thing.
And the fourth thing to do is to make your Ad looks less like an Ad and more like a regular post, that one of your friends would post up so those are in the four things that you can do okay, then what happens if you are banned.
make sure you go through the appeal channel and make sure you appeal in a nice way, saying that you are trying your best to actually adhere to the policies and you are not really, you know promoting any thing that is against their policies and say it in a nice way.
I know you would be very frustrated but try and be as nice as possible because you want a human on the other side which is inundated,
with probably hundreds of these requests everyday to look fondly upon yours and finally, my final piece of advice here is to make sure you have multiple and Ad Account within your business manager multiple account, so that you have back ups in case one Ad Account gets banned you still can run your Ads using other Ad Account.
and have multiple business managers set up using different Facebook profiles so that if your business manager gets banned you will at least have another one, that you can run Ads from and to continue your marketing without disrupting your business, I know this has been a lot of information and its a very tricky area but I hope this has given you some understanding of how to protect your Facebook account from being banned, and I hope you can use it and hopefully you won’t ever get banned by Facebook in any way, shape or form.
